UK : MSc Marketing Management and Strategy

University of Plymouth - Plymouth Business School

Ref: jobs001

Effective marketing strategy is the key driving force in today's global business environment. In good times and bad, marketing is a necessity if a business is going to survive and strive. Careers in this dynamic industry can be very exciting and rewarding.

The values which underlie this course include:

1. Delivering advanced marketing management and marketing strategy theory in an innovative and creative way.
2. Enhancing student’s employability through integrating industry practice within the course structure.
3. Developing educational outcomes across all learning styles to equip students with the knowledge and expertise to succeed in an international environment.

The MSc Marketing Management and Strategy is an exciting new entrant to the Plymouth Business School’s existing suite of Master Programmes. It is a one year full time course with one intake a year and we will recruit the first cohort for a September 2009 start.

Programme Highlights

• Undertaking three qualifications for the price and time of one
• Working with industry on live marketing projects
• Gaining multi-cultural awareness through an international fieldtrip
• Participating in adventurous short courses

Students also have the opportunity to take part in an international field trip to examine international marketing and culture.

Duration 1 year full time

Entry Requirements

A second class honours degree from a UK university or equivalent overseas/professional qualification. For overseas students, an IELTS score of at least 6.5 is required with a minimum of 5.5 in the writing section.

Contact Marketing and Admissions

Office Plymouth Business School

University of Plymouth

Drake Circus

Plymouth

PL4 8AA

Tel: +44 (0)1752 585500Fax: +44 (0)1752 585501Email:pbs.hello@plymouth.ac.ukWeb: www.plymouth.ac.uk/pbs

For more information on this course please click here

Postgraduate and Professional Open Evening Tuesday 17th November15.30 – 18.30.

For more information visit www.plymouth.ac.uk/pgopenday.